Eloquence Is Power

Oratory and Performance in Early America
Sandra M. Gustafson
Paperback price: $42.50
Add to Cart
Publisher: Omohundro Institute and University of North Carolina Press
Imprint: OIEAHC
Cloth/Hardcover Publication Date: 08/2000
Pages: 320
Paperback ISBN: 9780807848883
Paperback Publication Date: 08/2000
Ebook ISBN: 9780807839140


Oratory emerged as the first major form of verbal art in early America because, as John Quincy Adams observed in 1805, “eloquence was POWER.” In this book, Sandra Gustafson examines the multiple traditions of sacred, diplomatic, and political speech that flourished in British America and the early republic from colonization through 1800. She demonstrates that, in the American crucible of cultures, contact and conflict among Europeans, native Americans, and Africans gave particular significance and complexity to the uses of the spoken word.

Gustafson develops what she calls the performance semiotic of speech and text as a tool for comprehending the rich traditions of early American oratory. Embodied in the delivery of speeches, she argues, were complex projections of power and authenticity that were rooted in or challenged text-based claims of authority. Examining oratorical performances as varied as treaty negotiations between native and British Americans, the eloquence of evangelical women during the Great Awakening, and the founding fathers’ debates over the Constitution, Gustafson explores how orators employed the shifting symbolism of speech and text to imbue their voices with power.

About The Author

Sandra M. Gustafson is associate professor of English at the University of Notre Dame.


“In this careful and intelligent work, Gustafson returns oratory to its important political and cultural role in early America .”–American Studies

“Gustafson’s contribution is lively, imaginative, and informed. . . . The novelty of her work lies in her inclusive vision, for she visits not only those whom we might expect . . . but also long silenced voices. . . . Rich and provocative.”–Journal of American History

“An innovative contribution to the history of the book in early America. . . . [An] original and provocative conception of early American literature.”–William and Mary Quarterly

“[This book] makes an innovative contribution to the history of the book in early America.”–William and Mary Quarterly

“[Gustafson] provides an intensive examination of the Colonial speech. . . . [and] brings readers to the brink of other scholarly inquiry not yet begun.”–Choice

“Gustafson’s dramatic work convincingly and brilliantly shows how black, white, and Native American figures used the spoken word to challenge social hierarchies built on textual discipline. This is a major book on the dialogue of the semiotics of speech and that of text or print culture. It will be used constantly by scholars in multiple disciplines.”–Jay Fliegelman, Stanford University

“Gustafson not only provides a new context for thinking about the verbal performances of prominent patriarchs like Cotton, Edwards, and Adams, but beautifully realizes the subversive potential of oral performance for outsiders like Sarah Edwards and Samson Occom.”–Janice Knight, University of Chicago

“Sandra Gustafson’s Eloquence Is Power is a remarkable achievement. Her learned, closely observed analyses of oratorical performances . . . invite scholars to reassess the emphasis we have placed on written texts in early American civic culture.”–Richard D. Brown, University of Connecticut

Related titles

Print This Page?